Culture and Treatment Adherence: Understanding Patients' Beliefs

Why patients from different cultures may not follow a treatment plan – beliefs, family, faith, food and cost – and respectful ways clinicians can explore it.

A pharmacist reaching for medication on a pharmacy shelf

A treatment plan only works if it fits into a patient's life. Many patients leave a consultation intending to follow advice and then stop, adjust or never start. Sometimes the reason is practical: cost, side effects or a confusing regimen. Often, though, the reason is cultural: the plan clashes with beliefs about illness, with family expectations, with faith practices, or with the food a household eats every day.

This article is for clinicians, pharmacists and patient-education teams who want to understand that hidden layer. It is general information about communication, not medical advice. Clinical decisions should always follow professional guidance and the judgement of the treating team.

Why adherence is a cultural question

Health services tend to assume a shared model of illness: a diagnosis, a cause, a treatment and a timeframe. Patients do not always share that model. Someone who sees high blood pressure as a temporary reaction to stress may reasonably stop medication once they feel calm. Someone who believes that long-term medicines weaken the body may take half the dose. Someone whose family expects a traditional remedy to be tried first may delay starting treatment.

None of these patients is being careless. They are acting logically within their own framework. When a clinician does not know that framework exists, the result looks like "non-compliance" – a label that tends to end the conversation rather than open it.

Five cultural factors that shape adherence

1. Beliefs about illness and medicine

Patients carry explanations for illness from family, community and faith. These may include ideas about balance, spiritual causes, or the difference between "strong" and "gentle" medicines. Understanding them helps you explain a plan in terms that make sense to the patient.

2. Family and community decision-making

In many households, health decisions are made collectively. If the person who cooks, shops or holds authority in the family is not convinced, the plan may quietly fail. With the patient's agreement, involving key family members can turn them into allies.

3. Faith, fasting and festivals

Religious fasting periods, dietary laws and festivals can affect when and how medicines are taken. Patients may not mention these unless asked, especially if they expect disapproval. Asking early lets the team discuss options that respect both the faith practice and safety.

4. Food and daily routines

Dietary advice is often written around one cuisine. Advice to "cut down on carbohydrates" means something very different in a household where rice, bread or maize is the centre of every meal. Practical, culturally relevant examples are far more likely to be used.

5. Trust, language and past experience

Patients who have experienced discrimination, or who struggle with the language of the health system, may be less likely to ask questions or return when problems arise. Professional interpreters, translated materials checked for meaning, and a respectful tone all help.

A conversation framework for exploring adherence

Several established approaches in patient-centred care use open questions to understand a patient's own view of their illness. A simple version, which you can adapt to your setting:

  • Their view: "What do you think is causing this?" and "What worries you most about it?"
  • Their expectations: "What were you hoping treatment would do?"
  • Their life: "Is there anything in your daily routine, your faith or your family that might make this plan difficult?"
  • Their past: "Have you tried any other treatments or remedies?" – asked without judgement.
  • Their understanding: "So that I know I have explained it well, could you tell me how you will take this?" (teach-back).

Three illustrative scenarios

The following composite examples are illustrative, not real cases, but they reflect situations many clinicians will recognise.

The fasting month. A patient with a long-term condition plans to fast during a religious month and has quietly decided to skip daytime doses. Because the pharmacist asks about fasting a few weeks beforehand, the patient and prescriber can discuss whether timings can safely be adjusted, rather than the patient improvising alone.

The family cook. An older patient is given dietary advice but the meals are prepared by a daughter-in-law who was not at the appointment. Once she is invited to a follow-up conversation, with the patient's agreement, the advice is translated into changes to familiar dishes rather than an unfamiliar diet.

The "strong" medicine. A patient takes half of a prescribed tablet because he believes full doses of Western medicines are too harsh. A non-judgemental question about how he is taking it reveals the belief, and the clinician can explain the reasoning behind the dose in terms that address his concern.

Practical steps for teams

  1. Replace "non-compliant" with curiosity. Record what you learned about the patient's reasons instead.
  2. Ask about faith practices and fasting as a routine question, not only when a patient seems "different".
  3. Use teach-back at the end of every plan explanation.
  4. Offer culturally relevant examples in dietary and lifestyle advice.
  5. Use professional interpreters and check translated materials with community members.
  6. Plan follow-up that makes it easy to report problems early.
  7. Involve family where the patient wants this.

The clinician's side of the equation

Adherence conversations go better when clinicians are aware of their own cultural lens – including the professional culture of medicine, with its time pressure and technical language. Understanding how you personally respond to cultural difference is a useful starting point; the free Culture XI CQ Brindo Sphere™ assessment offers one way to reflect on it. You can find more reading in our cultural intelligence articles.

This article focuses on what happens after the consultation. For the encounter itself, read our guide to cultural competence for clinicians in sensitive situations; for the team behind the patient, see trust and communication in multicultural care teams.

Frequently asked questions

Is this medical advice?

No. This is general information about communication and culture. Any change to a treatment plan should be discussed with the treating clinician.

Why not just give patients clearer written instructions?

Clear instructions help, but they do not address a plan that conflicts with a patient's beliefs, family expectations or faith practices. Conversation uncovers those conflicts; leaflets usually do not.

Should I discourage traditional remedies?

Ask about them openly and without judgement so the team has the full picture, including any possible interactions. Decisions should follow clinical guidance and be explained respectfully.

Does involving family undermine patient autonomy?

It does not have to. Ask the patient whom they want involved, and always give them a private opportunity to share their own view.

Written by

Culture XI Editorial Team

The Culture XI Editorial Team researches and writes our guides to cultures, celebrations, weddings and cultural intelligence. Each article draws on published research and reputable sources, which we cite on the page. We update articles when we find newer or better sources.

JOIN THE COMMUNITY

SIGN UP FOR OUR NEWSLETTER